rrr: Ahead of Global Release, PVR Launches RRR’s NFT Movie Collection
The PVRRR NFTs, which are powered by ngageN, will be available to winners of a contest running from March 20-25, 2022. Cinegoers, who purchase “RRR” tickets on the PVR or SPI app or website, have a chance to win six NFTs and own the film’s exclusive digital collectibles, the company said.
An NFT is a unit of data stored on a digital ledger, called a blockchain, which certifies that a digital asset is unique and, therefore, not interchangeable. NFTs can be used to represent things like photos, videos, audio, and other types of digital files. It can also represent real-world items such as artwork and real estate.
“It’s a great way for us to launch something very current, very new…and to be able to do that in our industry, in association with one of the biggest films of the year RRR, I think It’s very innovative and I hope customers will like this idea as well,” PVR Ltd Co-General Manager Sanjeev Kumar Bijli told PTI.
These NFTs are posters and other memorabilia such as coins, weapons and props that are used in the film, he added.
Asked about how PVR sees business opportunities in cinematic NFTs, Bijli said, “It’s something we’re basically trying. It’s a new thing for us. It’s something we obviously want to develop at future. This is an area of great interest and it is gaining popularity all over the world.”
Depending on the success of PVRRR NFTs, he said, “we would like to do that with other studios as well. We are talking with some Hollywood and Indian studios to launch movie NFTs.”
He said, however, that the idea at this point was to create buzz and excitement and to “provide another layer of promotion and another layer of excitement among consumers ahead of the film’s release”.
PVR said it will select 300 winning entries on March 31 and award NFTs to each winner via mobile and email.
Commenting on the development, SS Rajamouli, the Director of RRR, said that the PVRRR had attempted to break the norm and go beyond regular association.
“Now, with PVRRR NFTs, we are taking a step forward as it will allow die-hard RRR fans to access the film’s iconic digital collectibles and provide them with an exclusive social experience to interact with the film digitally,” a- he added.
Founder and CEO of KoineArth ngageN, Praphul Chandra, said, “With this partnership, we seek to offer a one-stop solution for production houses and fans to extend the cinematic experience to include digital collectibles, golden tickets and access to premium content.”
As part of an exclusive partnership with the producers of RRR, PVR said it also decided to reinvent its brand identity and logo for “RRR” when promoting the film.