New Research Shows Expressive Dogs Drive Sales

Are the summer heat waves depressing you? Try watching your puppy. When they look back, 33,000 years of evolution have taught them how to use the levers of human emotion.

We believe this has commercial applications. In fact, it already works.

Skeptical? Make us happy.

In fascinating lab work that explains a lot, researchers at Duquesne University in Pittsburgh recently published findings that the facial muscles of dogs have developed in unique ways over the millennia since the Middle Paleolithic, when someone befriended a wild wolf.

Some people would use a time machine to dine with Henry VIII. We’d like to go back 33,000 years just to see how disastrously comical early attempts to pet wolves were. Then, at some point, they advanced. Like a dystopian Netflix show about artificial intelligence (AI), but with dogs.

In “Evolution of Facial Muscle Anatomy in Dogs” published last month in Proceedings of the National Academy of Sciences (PNAS), a journal of the National Academy of Sciences (NAS), the authors focus on special adaptations that have turned terrifying dogs into hugs. Frisbee catcher.

For example, there’s the anguli oculi medialis, “a muscle responsible for the intense elevation of the inner eyebrow,” which is found in all dogs, but not wolves. There is a reason.

According to the research, the use of this muscle “resembles an expression that humans produce when they are sad, so its production in dogs may trigger a nurturing response in humans. We hypothesize that dogs with expressive eyebrows had a selection advantage and that “puppy eyes” are the result of selection based on human preferences.

At PYMNTS, we hypothesize that approximately 93% of pet supplies industry executives will read this, activating their own eyebrow muscles thinking, “How can we monetize this?”

Idiot. We have always done it without knowing it. Such is the power of doggy Darwinism.

Money, pooch and mimicry

Seeking a connection between the expressions on a dog’s face and stock market performance isn’t outlandish. Presidents and monarchs take advice from astrologers.

That said, we’ve all seen pet e-commerce platform Chewy emerge from a trailing position last year to beat expectations in its latest record. Our theory: Dogs manipulate the market.

Not directly, but through their humans. Are you browsing thinking, “$50 for a dog pool? Definitely not.” Then you look down. Giving you “that look” is 50 pounds of puppy love. You click “buy” almost as if in some form of mind control. is exactly what it is about.

Now scale it to about 79 million dogs in the United States and do the math.

If just 1% of dog owners got “that look” and bought the $50 dog pool, we’re talking about $39 million worth of products. Amazing potential. Luckily cats don’t like to swim.

Do you think consumers won’t? That’s what they said when laws came into effect ordering dog owners to pick up feces in small bags. Now it’s routine, expected, banal.

As far as we know, it started with a commissioner’s dog moving his anguli oculi medialis.

“Dogs are more adept at using human communication cues, such as pointing gestures or gaze direction, even than humans’ closest living relative, chimpanzees, and also than their own closest living relatives. relatives, wolves or other domesticated species,” the study found.

Additionally, he said, “Recent research suggests that eye contact between humans and dogs is crucial for dog-human social interaction. Dogs, but not wolves, make eye contact with humans when they can’t solve a problem on their own.

A problem, for example: “How do I get a human to buy me a swimming pool on an e-commerce site?”

This all might sound slightly amusing, and sure, we’re happy when e-commerce is doing well, but some people are bound to go overboard – and they are.

A July 8 humorous op-ed in Court House News titled “Let dogs vote” showed how dogs and their agents won’t stop at moving markets.

“Giving dogs the right to vote and hold political office would be the easiest way to restore the integrity of our state and federal governments,” he said.

Call us paranoid, but we suspect there was a dog in the room.

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NEW PYMNTS DATA: HOW UTILITIES AND CONSUMER FINANCE COMPANIES CAN IMPROVE THE BILL PAYMENT EXPERIENCE

About: More than half of utilities and consumer finance companies have the ability to digitally process all monthly bill payments. The kicker? Only 12% of them do. The Digital Payments Edge, a collaboration between PYMNTS and ACI Worldwide, surveyed 207 billing and collections professionals at these companies to find out why going digital remains elusive.

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