Central Macedonia shows its best at major tourism fairs

The Region of Central Macedonia recently presented its tourism offers to travel professionals and potential visitors to the markets of Denmark, Romania, Bulgaria, Poland the Czech Republic and Italy.

In February and March, the region took part in six major fairs in the tourism sector: the Party for all 2022 in Herning, Denmark; Romanian International Tourism Fair Romexpo in Bucharest, Romania; the Holidays and Spa international exhibition in Sofia, Bulgaria; the 26th Globalnia 2022 in Katowice Poland; the holiday world in Prague, Czech Republic; and the ΒΜΤ 2022 in Naples, Italy.

“We are pushing to approach new target markets in Europe and visitors who want to combine many forms of tourism and have a high budget for their multi-day vacation,” said the region’s deputy governor for tourism. Alexander Thanos, said in an ad.

According to the Deputy Governor, Central Macedonia also continues its promotional activities in the Balkan countries, a dynamic source market for tourism throughout the year.


From February 25 to 27, the region participated for the first time in Ferie for Alle 2022, Denmark’s most important tourist exhibition.

Denmark is a target market for Central Macedonia and Greek tourism in general, sending around 1 million visitors to Greece every year. Visitors to the exhibition expressed a strong interest in destinations in Central Macedonia where they can find beautiful beaches and other thematic forms of tourism related to nature and outdoor activities as well as historical tourism and cultural.


From February 24 to 27, the region participated in the Romanian International Tourism Fair Romexpo in Bucharest. Exhibition visitors had the chance to learn more about the summer destinations of Halkidiki and Olympiaki Akti in Pieria; the city break destination of Thessaloniki and the traditional villages of the region where they can enjoy alternative tourist activities.


The Central Macedonia region had a stand at Holidays and Spa expo which took place in Sofia from 24 to 25 February. At the exhibition, representatives presented Central Macedonia Tourism campaign “Do Something Great” and showcased the region as a safe and attractive year-round destination, focusing on the unique experiences travelers can enjoy while traveling.

During the exhibition, the stand of Central Macedonia hosted the Bulgarian Minister of Tourism Hristo Prodanov and Ambassador of Greece in Sofia Dimitrios Chronopoulos.


From March 18 to 20, the region took part in the 26th Globalnia 2022a major tourist exhibition in Katowice.

Greece has seen the number of Polish visitors increase in recent years due to seasonal flights connecting Polish cities with Thessaloniki.

During the event, representatives from the region met with local tour operators active in the Greek market and discussed the possibility of developing a joint marketing plan tailored to the needs of the Polish market.

Polish travelers are interested in Greece’s “sea and sun” product and all-inclusive packages involving five- and four-star hotels in the Halkidiki and Leptokarya regions in northern Greece.

Czech Republic

The region also presented its tourism offers during the Holiday World exhibition which took place in Prague from March 18 to 20.

Local tourism professionals had the opportunity to learn more about food, culture, nature and the city break offers available throughout the year.


In addition, the Central Macedonia region participated in the BMT 2022 exhibition in Naples as a co-exhibitor of the Greek National Tourism Organization.

“We continue to participate in some of Europe’s leading tourism exhibitions aimed at promoting Central Macedonia’s diverse tourism product that combines many forms of tourism, as well as strengthening the region’s economy,” said Alexandros Thanos. .

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