Avid hires a new leader in audio and music solutions to

BURLINGTON, Mass., Sept. 12, 2022 (GLOBE NEWSWIRE) — Avid® (Nasdaq: AVID) today announced the appointment of David Toomey, chief music and media technology officer, as senior vice president and general manager of audio and music solutions. David was selected for his outstanding track record and reputation for successful operational leadership in subscription businesses, digital commerce platforms and digital go-to-market strategies, making major contributions to major music recording labels, to technology providers and their renowned customers over the past 20 years. of disruptions and transformations in the media, entertainment and music industries.

David Toomey joins Avid after six years at Adobe Inc., a provider of creative software tools and digital experiences, most recently serving as senior practice director for the media and entertainment and telecommunications markets. At Adobe, he led his organization to achieve consistent year-over-year channel revenue growth, as well as executing many of that company’s largest deals and partnerships with major media companies.

Previously, as Senior Vice President of Operations for Warner Music Group, David led the operations of hundreds of global recording artist brand websites and artist e-commerce sites. Previously, as Vice President of International Marketing for Sony Music Entertainment, he designed and led global marketing campaigns for many high-profile recording artist brands, including Celine Dion, John Mayer, Wyclef Jean and d ‘others.

As part of this executive transition, former Audio & Music Solutions General Manager Dana Ruzicka left Avid after many years of dedicated service with the deep gratitude and appreciation of the Avid team.

Jeff Rosica, CEO and President of Avid, said, “Avid has a clear vision to do more to enrich the lives of audio professionals and budding music creators who work hard at home, in the studio. and on the road to achieving their goals and earning the recognition they deserve. Surrounding our core competence in media creation and media management technology with David’s crucial digital marketing skills, as well as his innate knowledge of the music industry, will allow Avid to go further and faster to empower more creators and accelerate the company’s strategic growth plans. for our Audio & Music Solutions business area.

David Toomey, senior vice president and general manager of audio and music solutions at Avid, said, “I have seen the influence of Avid technologies on accomplished artists and their teams, and their presence all over the world. world throughout my career in the music industry. It’s an exciting time to join Avid. As we continue the company’s progress in delivering subscriptions, seamless customer experiences, and high-impact innovations, we will more effectively provide many more people with their essential drivers for creativity and success. professional, and companies or organizations to achieve their goals.

Avid’s Audio and Music business produces software tools, integrated solutions and digital services for music production and scoring, audio post-production for film and television, and sound for live performances. Highlights include Pro Tools® digital audio workstation software, the creative tool of choice for hundreds of thousands of users, from students to the world’s most accomplished musicians and top media companies.

Editor’s Note: Visit www.avid.com/press-center/media-library/ for high-resolution portrait photos of Avid executives.

Avid Powers Bigger Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to create, manage and monetize today’s most famous video and audio content, iconic movies and TV series binge-worthy, networked news and sports, and recorded music. and the live stage. What began over 30 years ago with our invention of non-linear digital video editing has led individual artists, creative teams and organizations around the world to subscribe to our powerful tools and collaborate securely in the cloud. We continue to reinvent the many ways publishers, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities on avid.com and join the conversation on social media with the multitude of creative geniuses who choose Avid for a lifetime of success.

© 2022 Avid Technology, Inc., Avid, its logo, and Pro Tools® are the property of Avid. All rights reserved. Other trademarks are the property of their respective owners.

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